Privacy

We take your privacy seriously and protect your data

1. Who We Are

Superior Stoves
Email: sales@superior-stoves.co.uk

Superior Stoves is the data controller for the personal information collected through this website.

2. What Information We Collect

We may collect the following information when you contact us via our website:

Personal Information

  • Name

  • Email address

  • Phone number

  • Home address (if provided when arranging installations)

Automatically Collected / Non-Personal Information

  • IP address

  • Browser type and device information

  • Website usage data collected through Google Analytics and cookies

We do not take payments online and do not collect financial or payment information through this website.

3. Lawful Basis for Processing

We process your personal data under the following UK GDPR lawful bases:

  • Contract – to respond to enquiries and arrange installations

  • Legitimate interests – to operate and improve our website

  • Consent – for optional analytics cookies, where applicable

4. How We Use Your Information

We use your information to:

  • respond to enquiries

  • arrange installations and services

  • improve our website and user experience

  • maintain records of customer communications

We do not sell or share your personal data with third parties for marketing purposes.

5. Data Sharing and Third-Party Processors

We may share your data with trusted service providers who help us operate our business, including:

  • Website hosting providers

  • Email service providers

  • Google Analytics

These organisations only process data on our behalf and must keep it secure. They are not permitted to use your information for their own purposes.

6. International Data Transfers

Some of our service providers (including Google Analytics) may store data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place such as:

  • UK GDPR adequacy decisions

  • Standard Contractual Clauses (SCCs)

7. Data Retention

We only keep your personal information for as long as necessary for the purposes described above, and to meet legal or tax requirements.

Typically:

  • enquiry information: up to 12 months

  • customer records relating to installations: up to 7 years

8. Data Security

We take appropriate technical and organisational measures to protect your information from loss, misuse, and unauthorised access.

9. Cookies and Analytics

Our website uses cookies to improve your browsing experience and to analyse website usage through Google Analytics.

You can disable non-essential cookies through your browser settings.

For more information, please see our Cookie Policy.

10. Your Rights

Under UK GDPR, you have the right to:

  • access the personal data we hold about you

  • request corrections to inaccurate information

  • request deletion of your data

  • restrict or object to processing

  • withdraw consent where applicable

  • request data portability

11. Complaints

If you have concerns about how your data is handled, please contact us at:

sales@superior-stoves.co.uk

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office (ICO)

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.